Cutting edge gillettes journey to global leadership by long time business journalist gordon mckibben is a scrupulous behind the scenes examination of the firms history with an emphasis on the modern period that began around 1975 and solidified gillettes deserved reputation as a worldwide powerhouse. The gillette company has literally defined as well as led the world shaving market since the founding days of the enterprise in 1901 but more than that gillette as revealed in mckibbens colorful history has become a world leading manufacturer and marketer of consumer goods in mens and womens grooming products writing instruments and alkaline batteries. Based on extensive interviews with gillette insiders cutting edge chronicles the successes failures and watershed moments in the evolution of a global powerhouse mckibbens rich portrait serves as an enduring lesson for all competitors who aspire to be truly on the cutting edge. Get this from a library cutting edge gillettes journey to global leadership gordon mckibben the gillette company has literally defined the world shaving market since its founding in 1901 by legendary salesman and inventor king camp gillette but more than that gillette serves as a model . Cutting edge gillettes journey to global leadership item preview remove circle cutting edge gillettes journey to global leadership by mckibben gordon 1930 publication date 1998 topics gillette company razor industry consolidation and merger of corporations publisher
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